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  • Vista Community Clinic

    Radically refreshing the outdated brand identity of a 40-year-old healthcare company during a wave of drastic industry changes.

  • AKB Research

    Differentiating an international neuroscience research distributor amidst a competitive landscape of staid and outdated brands.

  • MOSAIC

    Implementing in-depth brand strategy to ensure four wellness companies each maximized the value of a unique brand architecture.

  • Mantra Yoga & Juice

    Shepherding a startup with a promising business plan by developing an authentic brand specifically tailored to a lucrative target audience.

  • Adaptive Edge

    Building a segmented yet synergistic brand for a startup offering both leadership development and organizational development services.

  • Delphi Private Advisors

    Rebranding a boutique wealth management firm for national growth by leveraging differentiators in a crowded and homogenous industry.

  • CUSTOMatrix

    Refreshing the brand identity of an executive consulting firm with an architecture designed for order, efficiency, and profitability.

  • InStrategy

    Sharpening a blurry brand architecture so that a leadership development firm could embolden the economic community.

Expertise

We offer services specifically designed to unearth your brand authenticity. Our in-depth methodology produces genuine brand stories that are irresistibly compelling to your audience.

About Us

We’re an eclectic group of creative professionals obsessed with brand experience. We are brand psychologists, storytellers, artists and developers. Our diversity is our strength, and we share a singular, unified language: brand authenticity.

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Brand Thinking

Mar 21, 2018

Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales

Done right, rebranding can transform a healthcare company in all the right ways. But when a rebranding effort misses the mark, it can do more harm than good.

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Feb 10, 2018

Preparing For a Rebrand: 5 Steps to Ensure Success

Preparing for a rebrand is an exciting time. It can also be daunting. Do you know what you should do in advance to maximize the chance of rebranding success?

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