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  • InStrategy

    Sharpening a blurry brand architecture so that a leadership development firm could embolden the economic community.

  • Vista Community Clinic

    Radically refreshing the outdated brand identity of a 40-year-old healthcare company during a wave of drastic industry changes.

  • Delphi Private Advisors

    Rebranding a boutique wealth management firm for national growth by leveraging differentiators in a crowded and homogenous industry.

  • Mantra Yoga & Juice

    Shepherding a startup with a promising business plan by developing an authentic brand specifically tailored to a lucrative target audience.

  • Baker Mountain Guides

    Revitalizing a rugged yet inspirational brand by leveraging the profound value of adventure and discovery.

Expertise

We offer services specifically designed to unearth your brand authenticity. Our in-depth methodology produces genuine brand stories that are irresistibly compelling to your audience.

About Us

We’re an eclectic group of creative professionals obsessed with brand experience. We are brand psychologists, storytellers, artists and developers. Our diversity is our strength, and we share a singular, unified language: brand authenticity.

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Brand Thinking

Oct 16, 2018

Logos Are Overrated: The Future of Brand Identity

The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.

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Apr 26, 2018

The Secret to Surviving a Rebrand

No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.

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