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  • Baker Mountain Guides

    Revitalizing a rugged yet inspirational brand by leveraging the profound value of adventure and discovery.

  • Mantra Yoga & Juice

    Shepherding a startup with a promising business plan by developing an authentic brand specifically tailored to a lucrative target audience.

  • Delphi Private Advisors

    Rebranding a boutique wealth management firm for national growth by leveraging differentiators in a crowded and homogenous industry.

  • Vista Community Clinic

    Radically refreshing the outdated brand identity of a 40-year-old healthcare company during a wave of drastic industry changes.

  • InStrategy

    Sharpening a blurry brand architecture so that a leadership development firm could embolden the economic community.

Expertise

We offer services specifically designed to unearth your brand authenticity. Our in-depth methodology produces genuine brand stories that are irresistibly compelling to your audience.

About Us

We’re an eclectic group of creative professionals obsessed with brand experience. We are brand psychologists, storytellers, artists and developers. Our diversity is our strength, and we share a singular, unified language: brand authenticity.

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Brand Thinking

Jun 10, 2019

5 Rebranding Mistakes Every CMO Should Avoid

Despite the value of their brands and the importance of rebranding, we still see CMOs make the same rebranding mistakes, again and again. Here are 5 rebranding mistakes to steer clear of.

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Mar 31, 2019

The ROI of Branding

What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.

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