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Brian Lischer

Brand Architecture: Creating Clarity From Chaos

Want to market, sell, and grow more efficiently? One of the most powerful ways to add value to your brand is with clear and intuitive brand architecture.

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The Ultimate Competitive Advantage is Your Brand

We take a close look at the nature and importance of competitive advantages, including the ultimate competitive advantage: a strong brand.

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5 Ways to Recession-Proof Your Brand

When markets are up, it’s easy to forget that the next recession is on the horizon. Here are 5 ways you can prepare your brand for the inevitable downturn to come.

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5 Rebranding Mistakes Every CMO Should Avoid

Despite the value of their brands and the importance of rebranding, we still see CMOs make the same rebranding mistakes, again and again. Here are 5 rebranding mistakes to steer clear of.

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The ROI of Branding

What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.

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Why Hire a Branding Agency?

If you’re considering a rebrand, you’ve got questions. Chief among them is why hire a branding agency? Can’t your marketing team handle a rebrand? The short answer: no.

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Refresh or Rebrand: What’s the Difference?

The choice between a brand refresh and a rebrand is the difference between reimagining your look and feel and redefining who you are as a company.

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The Brand Report Card

A survey of 10 attributes shared by the world’s most effective brands, the Brand Report Card is a simple way for you to evaluate the strength your brand.

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