angle-left angle-right angle-down angle-up

Brian Lischer

5 Rebranding Mistakes Every CMO Should Avoid

Despite the value of their brands and the importance of rebranding, we still see CMOs make the same rebranding mistakes, again and again. Here are 5 rebranding mistakes to steer clear of.

Read More

The ROI of Branding

What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.

Read More

Why Hire a Branding Agency?

If you’re considering a rebrand, you’ve got questions. Chief among them is why hire a branding agency? Can’t your marketing team handle a rebrand? The short answer: no.

Read More

Refresh or Rebrand: What’s the Difference?

The choice between a brand refresh and a rebrand is the difference between reimagining your look and feel and redefining who you are as a company.

Read More

The Brand Report Card

A survey of 10 attributes shared by the world’s most effective brands, the Brand Report Card is a simple way for you to evaluate the strength your brand.

Read More

How to Choose a Branding Agency

Knowing the right questions to ask when you choose a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.

Read More

5 Reasons to Rename Your Company…And 3 Reasons Not To

Renaming your company is an exciting, rewarding endeavor—when it’s done correctly. We look at some good reasons to rename…and a few reasons not to.

Read More

The Secret to Surviving a Rebrand

No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.

Read More