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Brand Thinking

Logos Are Overrated: The Future of Brand Identity

The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.

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How to Choose a Branding Agency

Knowing the right questions to ask when you choose a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.

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5 Reasons to Rename Your Company…And 3 Reasons Not To

Renaming your company is an exciting, rewarding endeavor—when it’s done correctly. We look at some good reasons to rename…and a few reasons not to.

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The Secret to Surviving a Rebrand

No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.

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Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales

Done right, rebranding can transform a healthcare company in all the right ways. But when a rebranding effort misses the mark, it can do more harm than good.

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Preparing For a Rebrand: 5 Steps to Ensure Success

Preparing for a rebrand is an exciting time. It can also be daunting. Do you know what you should do in advance to maximize the chance of rebranding success?

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4 Signs Your Brand Is Losing Focus

From small businesses to global enterprises, no one is immune to the pitfalls of an unfocused brand. Here’s how to avoid losing focus in the long game of branding.

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Healthcare Marketing is the Key to Improving Patient Engagement

As competition increases, healthcare brands have a choice: actively engage with patients or be left by the wayside for another brand that does.

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