We take a close look at the nature and importance of competitive advantages, including the ultimate competitive advantage: a strong brand.
When markets are up, it’s easy to forget that the next recession is on the horizon. Here are 5 ways you can prepare your brand for the inevitable downturn to come.
Despite the value of their brands and the importance of rebranding, we still see CMOs make the same rebranding mistakes, again and again. Here are 5 rebranding mistakes to steer clear of.
What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.
If you’re considering a rebrand, you’ve got questions. Chief among them is why hire a branding agency? Can’t your marketing team handle a rebrand? The short answer: no.
The choice between a brand refresh and a rebrand is the difference between reimagining your look and feel and redefining who you are as a company.
A survey of 10 attributes shared by the world’s most effective brands, the Brand Report Card is a simple way for you to evaluate the strength your brand.
The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.