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Brand Thinking

5 Rebranding Mistakes Every CMO Should Avoid

Despite the value of their brands and the importance of rebranding, we still see CMOs make the same rebranding mistakes, again and again. Here are 5 rebranding mistakes to steer clear of.

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The ROI of Branding

What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.

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Why Hire a Branding Agency?

If you’re considering a rebrand, you’ve got questions. Chief among them is why hire a branding agency? Can’t your marketing team handle a rebrand? The short answer: no.

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Refresh or Rebrand: What’s the Difference?

The choice between a brand refresh and a rebrand is the difference between reimagining your look and feel and redefining who you are as a company.

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The Brand Report Card

A survey of 10 attributes shared by the world’s most effective brands, the Brand Report Card is a simple way for you to evaluate the strength your brand.

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Logos Are Overrated: The Future of Brand Identity

The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.

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How to Choose a Branding Agency

Knowing the right questions to ask when you choose a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.

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5 Reasons to Rename Your Company…And 3 Reasons Not To

Renaming your company is an exciting, rewarding endeavor—when it’s done correctly. We look at some good reasons to rename…and a few reasons not to.

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