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Brand Thinking

Ignyte is Looking for a Project Manager!

Business is growing and so is our group of talented contributors. We need a whip-smart Project Manager to round out the team. Is it you?

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The Brand Report Card

A survey of 10 attributes shared by the world’s most effective brands, the Brand Report Card is a simple way for you to evaluate the strength your brand.

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Logos Are Overrated: The Future of Brand Identity

The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.

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How to Choose a Branding Agency

Knowing the right questions to ask when you choose a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.

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5 Reasons to Rename Your Company…And 3 Reasons Not To

Renaming your company is an exciting, rewarding endeavor—when it’s done correctly. We look at some good reasons to rename…and a few reasons not to.

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The Secret to Surviving a Rebrand

No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.

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Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales

Done right, rebranding can transform a healthcare company in all the right ways. But when a rebranding effort misses the mark, it can do more harm than good.

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Preparing For a Rebrand: 5 Steps to Ensure Success

Preparing for a rebrand is an exciting time. It can also be daunting. Do you know what you should do in advance to maximize the chance of rebranding success?

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