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Latest Articles

Jun 10, 2019

5 Rebranding Mistakes Every CMO Should Avoid

Despite the value of their brands and the importance of rebranding, we still see CMOs make the same rebranding mistakes, again and again. Here are 5 rebranding mistakes to steer clear of.

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Mar 31, 2019

The ROI of Branding

What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.

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Feb 19, 2019

Why Hire a Branding Agency?

If you’re considering a rebrand, you’ve got questions. Chief among them is why hire a branding agency? Can’t your marketing team handle a rebrand? The short answer: no.

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Jan 29, 2019

Refresh or Rebrand: What’s the Difference?

The choice between a brand refresh and a rebrand is the difference between reimagining your look and feel and redefining who you are as a company.

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Nov 20, 2018

The Brand Report Card

A survey of 10 attributes shared by the world’s most effective brands, the Brand Report Card is a simple way for you to evaluate the strength your brand.

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Oct 16, 2018

Logos Are Overrated: The Future of Brand Identity

The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.

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Apr 26, 2018

The Secret to Surviving a Rebrand

No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.

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Mar 21, 2018

Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales

Done right, rebranding can transform a healthcare company in all the right ways. But when a rebranding effort misses the mark, it can do more harm than good.

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