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Latest Articles

Mar 31, 2019

The ROI of Branding

What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.

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Feb 19, 2019

Why Hire a Branding Agency?

If you’re considering a rebrand, you’ve got questions. Chief among them is why hire a branding agency? Can’t your marketing team handle a rebrand? The short answer: no.

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Jan 29, 2019

Refresh or Rebrand: What’s the Difference?

The choice between a brand refresh and a rebrand is the difference between reimagining your look and feel and redefining who you are as a company.

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Nov 20, 2018

The Brand Report Card

A survey of 10 attributes shared by the world’s most effective brands, the Brand Report Card is a simple way for you to evaluate the strength your brand.

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Oct 16, 2018

Logos Are Overrated: The Future of Brand Identity

The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.

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Apr 26, 2018

The Secret to Surviving a Rebrand

No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.

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Mar 21, 2018

Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales

Done right, rebranding can transform a healthcare company in all the right ways. But when a rebranding effort misses the mark, it can do more harm than good.

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Feb 10, 2018

Preparing For a Rebrand: 5 Steps to Ensure Success

Preparing for a rebrand is an exciting time. It can also be daunting. Do you know what you should do in advance to maximize the chance of rebranding success?

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