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Storytelling

Jan 16, 2017

The Power of Copywriting in Branding

From the very core of its essence to the countless ways it engages its customers, the quality of your brand depends heavily on the quality of its copy.

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Aug 28, 2016

Unlocking the Power of Brand Archetypes

The most powerful brand stories are those built on the age-old tradition of archetypes. Here’s how to unlock the power of archetypes for your brand.

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Dec 07, 2015

How to Create an Unforgettable Tagline

Concise, sticky, profound. Taglines have to do a lot in a small amount of space, but creating them isn’t magic. Here’s how to craft a tagline not soon to be forgotten.

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Jul 14, 2015

5 Steps to Naming (or Renaming) Your Brand

Any naming project is a risky and challenging endeavor. Following these 5 essential steps will take some of the pain out of the process.

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May 17, 2015

How to Discover Your Authentic Brand Voice

Your brand’s voice is central to its interaction with the world. It differentiates your brand from the competition and connects it to customers. Here’s how to find it.

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Feb 19, 2015

Telling the Story of Your Brand

Every brand has a story to tell. It’s how you tell your story that matters. Successful brands are authentic brands, and authentic brands have captivating stories to tell.

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