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Strategy

Jan 16, 2018

4 Signs Your Brand Is Losing Focus

From small businesses to global enterprises, no one is immune to the pitfalls of an unfocused brand. Here’s how to avoid losing focus in the long game of branding.

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May 29, 2017

What is a Brand?

Think of a brand. Any brand. Apple, Coca-Cola, FedEx, Dunkin’ Donuts—doesn’t matter. We’re pretty big fans of Apple around here, so we’ll go with that.

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Apr 24, 2017

How Much Does it Cost to Rebrand Your Company?

If you’re considering a rebrand for your company, two of the most common questions are “How much?” and “How long?” The answers are different for every brand.

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Mar 02, 2017

Brand Architecture: Creating Clarity From Chaos

Want to market, sell, and grow more efficiently? One of the most powerful ways to add value to your brand is with clear and intuitive brand architecture.

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Feb 01, 2017

4 Rebranding Tips to Guarantee Success

Rebranding is one of the soundest investments your organization can make. A few of important tips will ensure you get the most out of the process.

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Dec 06, 2016

4 Surefire Ways to Align Your Brand Internally

Do your employees truly understand your brand? Is their behavior motivated by this understanding? Only when this is the case is your brand internally aligned.

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Nov 07, 2016

Healthcare Branding: 5 Ways to Make Your Company Stand Out

More so than any other industry, there’s never been a better time for healthcare companies to invest in a brand that resonates with their customers.

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Oct 03, 2016

Corporate Rebranding Dos & Don’ts

If you’re thinking about rebranding your business, knowing what you shouldn’t do is often just as valuable as knowing what you should. Here’s our expert advice.

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