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Strategy

Apr 26, 2018

The Secret to Surviving a Rebrand

No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.

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Mar 21, 2018

Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales

Done right, rebranding can transform a healthcare company in all the right ways. But when a rebranding effort misses the mark, it can do more harm than good.

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Feb 10, 2018

Preparing For a Rebrand: 5 Steps to Ensure Success

Preparing for a rebrand is an exciting time. It can also be daunting. Do you know what you should do in advance to maximize the chance of rebranding success?

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Jan 16, 2018

4 Signs Your Brand Is Losing Focus

From small businesses to global enterprises, no one is immune to the pitfalls of an unfocused brand. Here’s how to avoid losing focus in the long game of branding.

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Dec 15, 2017

Healthcare Marketing is the Key to Improving Patient Engagement

As competition increases, healthcare brands have a choice: actively engage with patients or be left by the wayside for another brand that does.

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May 29, 2017

What is a Brand?

Think of a brand. Any brand. Apple, Coca-Cola, FedEx, Dunkin’ Donuts—doesn’t matter. We’re pretty big fans of Apple around here, so we’ll go with that.

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Apr 24, 2017

How Much Does it Cost to Rebrand Your Company?

If you’re considering a rebrand for your company, two of the most common questions are “How much?” and “How long?” The answers are different for every brand.

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Mar 02, 2017

Brand Architecture: Creating Clarity From Chaos

Want to market, sell, and grow more efficiently? One of the most powerful ways to add value to your brand is with clear and intuitive brand architecture.

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