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Strategy

Nov 20, 2018

The Brand Report Card

A survey of 10 attributes shared by the world’s most effective brands, the Brand Report Card is a simple way for you to evaluate the strength your brand.

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Aug 29, 2018

How to Choose a Branding Agency

Knowing the right questions to ask when you choose a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.

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Jul 19, 2018

5 Reasons to Rename Your Company…And 3 Reasons Not To

Renaming your company is an exciting, rewarding endeavor—when it’s done correctly. We look at some good reasons to rename…and a few reasons not to.

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Apr 26, 2018

The Secret to Surviving a Rebrand

No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.

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Mar 21, 2018

Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales

Done right, rebranding can transform a healthcare company in all the right ways. But when a rebranding effort misses the mark, it can do more harm than good.

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Feb 10, 2018

Preparing For a Rebrand: 5 Steps to Ensure Success

Preparing for a rebrand is an exciting time. It can also be daunting. Do you know what you should do in advance to maximize the chance of rebranding success?

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Jan 16, 2018

4 Signs Your Brand Is Losing Focus

From small businesses to global enterprises, no one is immune to the pitfalls of an unfocused brand. Here’s how to avoid losing focus in the long game of branding.

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Dec 15, 2017

Healthcare Marketing is the Key to Improving Patient Engagement

As competition increases, healthcare brands have a choice: actively engage with patients or be left by the wayside for another brand that does.

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