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Apr 24, 2017

How Much Does it Cost to Rebrand Your Company?

If you’re considering a rebrand for your company, two of the most common questions are “How much?” and “How long?” The answers are different for every brand.

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Mar 02, 2017

Brand Architecture: Creating Clarity From Chaos

Want to market, sell, and grow more efficiently? One of the most powerful ways to add value to your brand is with clear and intuitive brand architecture.

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Feb 01, 2017

4 Rebranding Tips to Guarantee Success

Rebranding is one of the soundest investments your organization can make. A few of important tips will ensure you get the most out of the process.

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Dec 06, 2016

4 Surefire Ways to Align Your Brand Internally

Do your employees truly understand your brand? Is their behavior motivated by this understanding? Only when this is the case is your brand internally aligned.

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Nov 07, 2016

Healthcare Branding: 5 Ways to Make Your Company Stand Out

More so than any other industry, there’s never been a better time for healthcare companies to invest in a brand that resonates with their customers.

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Oct 03, 2016

Corporate Rebranding Dos & Don’ts

If you’re thinking about rebranding your business, knowing what you shouldn’t do is often just as valuable as knowing what you should. Here’s our expert advice.

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Sep 20, 2016

The Surprising Power of Internal Brand Research

The insights revealed by internal brand research are some of the most profound and actionable revelations in the branding process. They might even shock you.

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Aug 28, 2016

Unlocking the Power of Brand Archetypes

The most powerful brand stories are those built on the age-old tradition of archetypes. Here’s how to unlock the power of archetypes for your brand.

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