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Sequencing Your Visual DNA

Only by truly understanding a brand can you effectively craft its image. So, the process of developing an authentic identity is founded on the discoveries made in the Brand Strategy phase. The central elements of the Brand Brief—personality, positioning and differentiation—are leveraged to define your brand’s aesthetic core. Driven by these insights, the Brand Identity phase is nothing less than the creation of your visual DNA—what we call a visual identity system.

Shaping a Profound Identity

Your brand identity system is a unique and unified visual language that boldly represents your brand across all touchpoints. It encompasses distinguishing colors, typography, and symbols that evoke your brand’s unique ethos and authentic expression. More than just a logo, your identity should foster immediate recognition and elicit emotions of identification and preference within your customers. Ultimately, it’s a visual metaphor designed to convey your brand’s authentic essence in a way that resonates with your audience on a deep and personal level. At Ignyte, our goal is to make this metaphor relevant, and memorable.


  • Logos
  • Color Palettes
  • Typography
  • Iconography
  • Illustration
  • Identity Suites