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Jan 09, 2020

The Psychology of Color in Branding

From the natural world to the artifice of technology, our world comprises a kaleidoscope of colors. Leveraging their effect on our psyches is a powerful branding tool.

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Oct 16, 2018

Logos Are Overrated: The Future of Brand Identity

The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.

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Oct 18, 2016

Custom Website vs Template Website: Which is Right for Your Company?

The choice between a custom website and a template website doesn’t have to be a stressful one. Here are 5 factors to consider that will make your decision easier.

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Oct 05, 2015

Is a Single Page Website Right for Your Business?

Sleek, friendly, compelling, engaging, responsive, affordable—a single-page website might just be the solution to your brand’s online presence.

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Aug 18, 2015

5 Types of Logos to Consider For Your Brand

How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 5 types of logos is the best place to start.

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Apr 28, 2015

Sequence of Cognition: How to Leverage the Subconscious Language of Design

Understanding how we visually interpret the world empowers brands to differentiate themselves, and foster deep, subconscious connections with their customers.

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Apr 13, 2015

5 Signs Your Website is Actually Hurting Your Brand

Your website is one of your brand’s most valuable assets. Or at least it should be. Is your brand being held back by the very thing that should be helping it?

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Feb 12, 2015

38 Clean and Simple Websites for Your Inspiration

The simplest websites can be the toughest to create. It’s a cruel irony. But the effort to nail a clean, minimalist online experience is effort well spent.

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