Strategy
The Brand Report Card
A survey of 10 attributes shared by the world’s most effective brands, the brand report card is a simple way for you to evaluate the strength your brand.
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Why Brand Alignment is Critical to Your Business’s Success
Alignment is the ideal state of any brand. See why brand alignment is so important to your business’s success, and how to align your brand—both internally and externally.
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How to Create a Sustainable Competitive Advantage
We take a close look at the nature and importance of competitive advantages, including the ultimate competitive advantage: a strong brand.
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7 Benefits of Rebranding
Rebranding is more than just another marketing cost. It’s a long-term investment with exponential returns. Here are 7 reasons you’d be crazy not to make the investment.
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The Psychology of Brand Personality
See how brand personality can boost brand awareness, drive competitive differentiation, and bolster brand loyalty. And how to define an authentic brand personality of your own.
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7 Popular Types of Brand Names
Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.
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12 Signs It’s Time to Rebrand
Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.
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How to Create an Unforgettable Tagline
Taglines do a lot in a small amount of space—including providing a number of business benefits. Here’s how to craft an unforgettable tagline for your brand.
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