Strategy
Brand Launch: How to Make a Powerful First Impression
With all the blood, sweat and tears that go into a rebrand, many companies sputter out when it comes to their brand launch. The consequences can be costly.
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How Much Does it Cost to Rebrand Your Company?
If you’re considering a rebrand for your company, two of the most common questions are “How much?” and “How long?” The answers are different for every brand.
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How to Choose a Branding Agency
Knowing the right questions to ask when you choose a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.
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5 Reasons to Rebrand in a Pandemic
Smart business leaders seize periods of uncertainty as an opportunity to reevaluate priorities, retarget more valuable customers, and reframe their offerings.
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How to Conduct Eye-Opening Customer Interviews
Do you know how your customers really feel about your brand? Odds are the answer is no. Customer interviews get you inside the minds of the people you serve.
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12 Signs It’s Time to Rebrand Your Business
Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.
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The Psychology of Brand Personality
Brand personality can drive competitive differentiation, boost brand awareness, and bolster brand loyalty. How would you define your brand’s personality?
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7 Popular Types of Brand Names
When naming or renaming your brand, it’s helpful to know what types of names are available. We break it down into 7 naming types. Which one is right for your brand?
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