Activation
Brand activation services that fuel sales & marketing.
Activate your brand with services designed to boost awareness, supercharge growth, and set the stage for building brand equity.
Brand activation is where your brand comes to life—for internal and external stakeholders alike.
Think of it as the ignition switch, the lit fuse, or the shot of espresso a new or recently rebranded company needs to hit the ground running in the marketplace.
Even the most thoughtful brand positioning and inspired brand identity are essentially useless until they are brought to life by brand activation.
Brand activation starts with a powerful brand rollout, sure, but our activation services are designed to ensure your brand remains primed for growth far beyond its initial launch. They help you stay relevant in a fast-paced and ever-changing market landscape.
Internally, activation includes aligning your team around culture and positioning. Externally, it means continually optimizing your brand experience for impact and performance.
Perhaps most importantly, brand activation is the essential ingredient in maximizing your branding ROI.
Introduce your brand to the world with maximal impact and minimal risk, with strategic brand rollout planning.
The launch of any brand is a complex endeavor, with as many risks as it has opportunities. Ensuring internal stakeholders are aligned on the new brand, and rallying employees around the future of the company are crucial first steps.
Beyond the internal rollout however, have you considered all of the external stakeholders that need to be notified? All of the marketing channels that need to be updated? The optimal announcement messaging and sequence?
Our brand rollout planning services ensure no stone is left unturned, giving you a meticulously designed strategic plan starting from the inside out.
Brand rollout planning from Ignyte helps you:
- Account for every contingency in planning a complex brand rollout
- Create a detailed plan for internal and external brand launch events
- Create the assets you need for announcement emails and posts
- Ensure you get the most out of the investment you’ve made into your new brand
Get the most out of your rebrand by strategically integrating it into your marketing initiatives, communications efforts, and more.
Branding doesn’t end after a successful brand rollout. Our brand implementation services ensure you get the most out of your rebranding investment with an integrated marketing and communications strategy designed to boost brand awareness and build brand equity.
We can work with you as an independent partner or as a seamless extension of your marketing team, working side-by-side to actualize your brand.
Brand implementation services from Ignyte help you:
- Get the most ROI on the investment you’ve made into your brand
- Get your brand in front of the right eyes, with the right messaging
- Build brand equity with strategic campaigns designed to highlight your brand’s benefits and differentiators
- Support your marketing with an objective perspective on branding most internal teams lack
Rally the troops around your new brand with internal brand training designed to ensure everyone is on the same page before your brand goes to market.
It’s critical that your employees understand your brand from the inside out, including your mission, vision, values, brand promise, etc. They are the human face of your brand, after all.
Our internal brand training services are designed to connect with the heart as well as the head, giving employees the information and motivation to effectively communicate your brand to the world.
Internal brand training from Ignyte ensures:
- All internal stakeholders are operating with the same understanding of your brand
- Employees are enthusiastically bought in on the brand’s new direction
- From leadership to frontline staff, everyone is speaking the same language when talking to customers
- The organization is fully prepared for the external launch of the brand
Attract and retain more qualified employees, the type who are aligned with your brand’s purpose and promise.
Behind every successful business is a roster of rock-star talent. To attract and retain such talent, you need a rock-solid employer brand.
Our employer branding services are designed to shape the perceptions of potential employees in the same way our corporate branding services shape the perceptions of customers.
Employer branding from Ignyte enable you to:
- Attract the most motivated and talented candidates from a competitive job pool
- Interview candidates that are aligned with your values and ready to deliver on your brand promise
- Retain your valued employees by fostering purpose-driven careers
- Define your Employee Value Proposition (EVP) to ensure consistent, cohesive communication about your employer brand
Get the confidence of knowing your brand will remain relevant and impactful as the market changes and your business grows.
Brands are complex entities that exist in an ever-changing marketplace. With every passing moment, there are a million ways your brand can be misrepresented, misperceived, or just plain poorly executed. That’s why brand management is so important.
You’ve invested a lot in building your brand. And, like any investment, growing and protecting your brand requires ongoing maintenance and strategic direction.
Brand management from Ignyte:
- Get regular assessments of how your brand is executed across multiple touchpoints
- Get up-to-the-minute insight into how customers are experiencing your brand
- Participate in periodic strategy sessions to explore brand challenges and opportunities
- See how key competitors are evolving in a dynamic market
- Enjoy access to on-demand support for critical branding services
Get actionable insights that enable you to improve your brand experience—from the moment customers become aware of your brand to their interaction with your products or services, and beyond.
Get on-demand access to expertise across the branding spectrum with brand consulting services from Ignyte.
From research and strategy to identity and activation, Ignyte’s branding services are available on a consultancy basis, giving you a strategic branding partner for the ongoing needs of your growing brand.