Key Details
- INDUSTRY
- Life Sciences
- SERVICES
- Market Research
- Brand Strategy
- Brand Identity
- Website Design
- Copywriting
- Photography
- BRAND ROLLOUT
- 2013
The Opportunity
A London-based startup specializing in the distribution of behavioral neuroscience research equipment, AKB Research was looking to establish a compelling identity and corresponding web presence in a highly competitive field. The company offered services to all of Europe, and needed a minimalist website that was intuitive and informational for a broad cross-section of users. A product-based site heavily focused on lead generation, the AKB online presence had to reflect the company’s overarching goal of providing neuroscientists with the industry benchmark for power, flexibility, and ease of use. Among the logistical challenges presented by the project was the fact that the client was based overseas, with an exclusively international clientele. Ignyte drew on our own internal diversity to create a brand experience that was engaging and persuasive across cultural lines.
Brand Strategy
In creating its identity, AKB sought to differentiate itself amidst a competitive landscape of staid and outdated brands. Market and customer research provided profound insight into AKB’s customer personas and their buying cycles. Their target audiences, PhD research scientists at large universities, contract labs, and pharmaceutical companies, were highly sophisticated customers with highly sophisticated needs. The AKB brand experience needed to connote unparalleled industry savvy and expertise, and embody the peerless quality of the products the company had to offer.
