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Brian Lischer

How to Create a Competitive Advantage

We dig into what competitive advantage is, why it’s so essential to your business, and how to create a sustainable competitive advantage.

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What Is a Brand?

We explore exactly what is meant by “brand.” And how you can put this powerful tool to work for the growth of your business.

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How to Create Brand Positioning for Business Growth

Find out why brand positioning is so important to the growth of your business, and how to create strong positioning for your brand.

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10 Types of Logos to Consider for Your Brand

How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 10 types of logos is the best place to start.

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How to Define Core Values for Your Company’s Success

Learn how to create core values that will define your company culture and drive your business’s performance.

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How to Create Brand Guidelines to Ensure the Integrity of Your Business

Learn how to create brand guidelines and ensure your brand is consistently executed across channels and touchpoints.

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How a Powerful Brand Story Can Help Your Business Succeed

Learn why crafting a compelling brand story can help you attract customers, stoke brand loyalty, and improve your bottom line.

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How a Brand Extension Can Help You Capture Market Share

See how a brand extension can help you explore new markets, attract new customers, and capture market share.

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