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Brand Thinking

How to Conduct Eye-Opening Customer Interviews

Do you know how your customers really feel about your brand? Odds are the answer is no. Customer interviews get you inside the minds of the people you serve.

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12 Signs It’s Time to Rebrand Your Business

Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.

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The Psychology of Brand Personality

Brand personality can drive competitive differentiation, boost brand awareness, and bolster brand loyalty. How would you define your brand’s personality?

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7 Popular Types of Brand Names

When naming or renaming your brand, it’s helpful to know what types of names are available. We break it down into 7 naming types. Which one is right for your brand?

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Brand Tracking: How to Measure Your Brand Health

Brand tracking lets you quantify the impact of your brand-building initiatives on sales and conversions. It helps you understand which brand initiatives are working and which need optimizing.

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8 Tips for Rebranding During COVID-19

If the pandemic has made you realize a change is in order for your brand, we’ve put together 8 useful tips to keep in mind for rebranding during COVID-19.

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The Power of Branding in Private Equity Deals

When it comes to private equity, branding factors like brand equity, brand architecture, and cultural synergies are critical to the success of any transaction.

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Brand Architecture: Creating Clarity From Chaos

Want to market, sell, and grow more efficiently? One of the most powerful ways to add value to your brand is with clear and intuitive brand architecture.

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