Brand Thinking
Brand Research: 5 Steps to Avoid a Branding Disaster
Let’s face it: research isn’t exactly the sexiest part about the branding process. But you can’t plan for the future without knowing where you stand today.
Read More
5 Ways to Recession-Proof Your Brand
The business world is entering a period of unprecedented transformation. It’s a time that presents both significant risks and incredible opportunities. Here are 5 ways you can recession proof your brand.
Read More
4 Signs Your Brand Is Losing Focus
From small businesses to global enterprises, no one is immune to the pitfalls of an unfocused brand. Here’s how to avoid losing focus in the long game of branding.
Read More
Why Brands Fail (And How to Do the Opposite)
New Coke, MySpace, Blackberry, Blockbuster— the road to success is littered with the corpses of thousands of brands that just couldn’t hack it.
Read More
Logos Are Overrated: The Future of Brand Identity
The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.
Read More
The Power of Branding in Private Equity Deals
When it comes to private equity, branding factors like brand equity, brand architecture, and cultural synergies are critical to the success of any transaction.
Read More
Healthcare Marketing: The Key to Improving Patient Engagement
As competition increases, healthcare brands have a choice: actively engage with patients or be left by the wayside for another brand that does.
Read More
Corporate Rebranding Dos & Don’ts
If you’re thinking about rebranding your business, knowing what you shouldn’t do is often just as valuable as knowing what you should. Here’s our expert advice.
Read More