Brand Thinking
The Brand Report Card
A survey of 10 attributes shared by the world’s most effective brands, the brand report card is a simple way for you to evaluate the strength your brand.
Read More
How to Create an Unforgettable Tagline (+25 Examples)
We explore what makes a good tagline, why they’re key to business growth—and how to create an unforgettable tagline for your own brand.
Read More
How to Use Brand Metrics to Prove Your Branding ROI
See how brand metrics are instrumental in measuring your brand’s performance. And how you can use them to better understand branding’s return on investment.
Read More
10 Types of Logos to Consider for Your Brand
How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 10 types of logos is the best place to start.
Read More
A Simple Guide for Conducting Customer Research
From interviews and surveys to focus groups and ethnography, customer research can help you better understand your customers’ motivations, behaviors, challenges, and objectives.
Read More
The Sequence of Cognition: How to Use Neuroscience to Build a Better Brand
Learn about the science behind the sequence of cognition—and how you can leverage it to design a powerful brand identity.
Read More
How a Strong Corporate Identity Can Boost Business Performance
Learn how to craft—and implement—a strong corporate identity that will improve customer trust and drive brand loyalty.
Read More
7 Popular Types of Brand Names
Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.
Read More