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Brand Thinking

How to Create a Sustainable Competitive Advantage

We take a close look at the nature and importance of competitive advantages, including the ultimate competitive advantage: a strong brand.

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Brand Color Psychology: The Power of Color in Branding

From the nature to technology, our world is a kaleidoscope of colors. Understanding each color’s psychological effect is a powerful branding tool.

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7 Benefits of Rebranding

Rebranding is more than just another marketing cost. It’s a long-term investment with exponential returns. Here are 7 reasons you’d be crazy not to make the investment.

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The Psychology of Brand Personality

See how brand personality can boost brand awareness, drive competitive differentiation, and bolster brand loyalty. And how to define an authentic brand personality of your own.

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7 Popular Types of Brand Names

Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.

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12 Signs It’s Time to Rebrand

Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.

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How to Create an Unforgettable Tagline

Taglines do a lot in a small amount of space—including providing a number of business benefits. Here’s how to craft an unforgettable tagline for your brand.

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How to Do a Brand Audit

A brand audit gives you a comprehensive understanding of where your brand stands today, so you can make informed decisions about tomorrow.

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