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Brand Thinking

How to Craft Brand Messaging That Drives Business Growth

Learn why brand messaging is essential to business success—and how to create a powerful brand messaging framework of your own.

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How Brand Repositioning Can Help Your Business Stay Relevant

See how brand repositioning can help your business remain relevant in the face of a dynamic marketplace and changing customer needs.

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The 5 Brand Pillars that Every Business Needs to Succeed

See why brand pillars are the foundation of every successful brand, what the 5 brand pillars include, and examples of brand pillars in the market.

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Why Competitive Differentiation Can Make or Break Your Business

When done correctly, competitive differentiation can help your business stand out in a crowded marketplace by speaking directly to customer needs.

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How to Create a Powerful Brand Promise

Don’t underestimate the power of a strong brand promise. Your brand promise can help you foster brand loyalty and build brand equity.

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20 Healthcare Rebranding Examples to Inspire Your Brand

Healthcare rebranding can work wonders for a healthcare company. But only if done right. We look at 20 real-world examples of healthcare rebrands.

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How to Unlock the Power of Brand Archetypes

The most powerful brand stories are those built on the age-old tradition of archetypes. Here’s how to unlock the power of archetypes for your brand.

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8 Types of Logos to Consider for Your Brand

How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 8 types of logos is the best place to start.

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