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Brand Thinking

10 Types of Logos to Consider for Your Brand

How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 10 types of logos is the best place to start.

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How to Define Core Values for Your Company’s Success

Learn how to create core values that will define your company culture and drive your business’s performance.

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How to Create Brand Guidelines to Ensure the Integrity of Your Business

Learn how to create brand guidelines and ensure your brand is consistently executed across channels and touchpoints.

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How a Powerful Brand Story Can Help Your Business Succeed

Learn why crafting a compelling brand story can help you attract customers, stoke brand loyalty, and improve your bottom line.

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How a Brand Extension Can Help You Capture Market Share

See how a brand extension can help you explore new markets, attract new customers, and capture market share.

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How a Strong Corporate Identity Can Boost Business Performance

Learn how to craft—and implement—a strong corporate identity that will improve customer trust and drive brand loyalty.

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How to a Create a Value Proposition That Will Drive Business Growth

Creating a strong value proposition is one of the best ways to enhance customer trust, boost brand loyalty, and drive business growth.

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How Brand Attributes Can Help Boost Your Business’s Performance

Learn how defining a strong set of brand attributes can take your brand—and your business—to the next level.

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