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Brand Thinking

Brand Research: 5 Steps to Avoid a Branding Disaster

Let’s face it: research isn’t exactly the sexiest part about the branding process. But you can’t plan for the future without knowing where you stand today.

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5 Ways to Recession-Proof Your Brand

The business world is entering a period of unprecedented transformation. It’s a time that presents both significant risks and incredible opportunities. Here are 5 ways you can recession proof your brand. 

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4 Signs Your Brand Is Losing Focus

From small businesses to global enterprises, no one is immune to the pitfalls of an unfocused brand. Here’s how to avoid losing focus in the long game of branding.

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Why Brands Fail (And How to Do the Opposite)

New Coke, MySpace, Blackberry, Blockbuster— the road to success is littered with the corpses of thousands of brands that just couldn’t hack it.

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Logos Are Overrated: The Future of Brand Identity

The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.

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The Power of Branding in Private Equity Deals

When it comes to private equity, branding factors like brand equity, brand architecture, and cultural synergies are critical to the success of any transaction.

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Healthcare Marketing: The Key to Improving Patient Engagement

As competition increases, healthcare brands have a choice: actively engage with patients or be left by the wayside for another brand that does.

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Corporate Rebranding Dos & Don’ts

If you’re thinking about rebranding your business, knowing what you shouldn’t do is often just as valuable as knowing what you should. Here’s our expert advice.

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