Brian Lischer
A Simple Guide for Conducting Customer Research
From interviews and surveys to focus groups and ethnography, customer research can help you better understand your customers’ motivations, behaviors, challenges, and objectives.
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The Brand Report Card
A survey of 10 attributes shared by the world’s most effective brands, the brand report card is a simple way for you to evaluate the strength your brand.
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How to Use Brand Metrics to Prove Your Branding ROI
See how brand metrics are instrumental in measuring your brand’s performance. And how you can use them to better understand branding’s return on investment.
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10 Types of Logos to Consider for Your Brand
How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 10 types of logos is the best place to start.
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The Sequence of Cognition: How to Use Neuroscience to Build a Better Brand
Learn about the science behind the sequence of cognition—and how you can leverage it to design a powerful brand identity.
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How a Strong Corporate Identity Can Boost Business Performance
Learn how to craft—and implement—a strong corporate identity that will improve customer trust and drive brand loyalty.
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How Employer Branding Can Grow Your Business
The world’s most successful businesses didn’t get to where they are without a roster of rock-star talent to make it all happen. We look at how employer branding is key to growing your business.
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Brand Management: What It Is and Why You Need It
Launching a brand into the world is exciting. But having a plan for brand management post-launch is the real key to long-term success.
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