Supercharge Growth by Aligning Your Team Around Your Purpose, Vision, Mission & Values
In this step-by-step course, Ignyte Founder & CEO Brian Lischer will teach you the exact framework he’s used to help hundreds of businesses get unstuck and unlock unstoppable growth.
The Easiest Way to Get Unstuck and Grow Your Business
Struggling to grow your business? Feeling like your company has lost its way?
The key to getting unstuck and unlocking growth is clarity. Clarity about why your business exists, where you’re headed, and how you plan to get there.
That’s what the Brand Compass is all about.
This simple framework will help you clearly define your Purpose, Vision, Mission & Values. The Brand Compass course is proven to help businesses like yours go from aimless to aligned, giving you crystal-clear strategic direction that will supercharge growth.
This is one course every leader should have. It’s perfect for:
- Founders & CEOs looking to align their team and vision
- Marketing & Brand Leaders ready to build a stronger, more authentic brand
- People & HR Leaders eager to get their team engaged and motivated
- Strategy & Leadership Consultants who help clients define and execute their business direction
In this interactive, step-by-step course you’ll learn the secrets to…
Drive Explosive Growth
Better understand where your business is headed, how you plan to get there–and why! Rally your team around a shared vision for the growth of your brand.
Build a Magnetic Company Culture
Inspire your team with a common set of core values. And create the kind of electric workplace culture that boosts team morale and employee productivity.
Attract and Retain Top Talent
Broadcast the signals that today’s in-demand job candidates are looking for: a purpose-driven business with a clearly defined vision and a plan for getting there.
Boost Customer Loyalty
Build the purpose-driven brand your customers want. One that’s proven to stoke customer trust, boost brand loyalty, and create diehard fans out of your customers.
Make Confident Business Decisions
Make the difficult decisions easier by clearly defining what you stand for as a business, who you’re trying to help, and the world you’re trying to create.
Save Time and Money
Ditch the time-consuming process of going it alone. And avoid the expense of hiring a consultant! With an expert by your side, you’ll create polished drafts of your messaging in no time.
“71% of employees would take a pay cut to work for a company with a mission they believe in.”
Brian Lischer
Brian Lischer is the founder and CEO of Ignyte, a leading branding agency. Inc. magazine named him one of the top branding experts in the country.
In 2012, after more than a decade in marketing, working with brands like HP, Workday, and Honeywell, Brian was ready for something new. He quit his agency job and went looking for a more meaningful way to help companies grow. Something more than just clicks and conversations.
A year of introspection and adventure later, Brian finally found his calling in branding. He founded Ignyte in 2013 to help companies transform their brands and grow their businesses.
Over the past 10 years, Brian has grown Ignyte into a multi-million dollar business, spoken in front of thousands of people about the power of branding, and written for publications like Forbes, Huffington Post, and Entrepreneur.
Most importantly, he’s built a proven framework for helping business owners, marketers, and creatives build better brands.
What business leaders are saying about Brian Lischer…
We thought we knew what we wanted. Brian helped us see what we actually needed.
Our company has doubled its revenue in the last two years thanks to Brian.
Brian’s level of engagement is unmatched. He delivers the results you need with on-point solutions.
Crafting Your Purpose Statement
In this module, you’ll learn everything you need to know about the most profound question you face as an organization: “Why?” You’ll see why purpose is so important to motivating employees and connecting with customers. And you’ll walk away with a purpose statement of your own.
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Lesson 1:
Welcome to the Course
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Lesson 2:
The Power of Purpose
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Lesson 3:
Examples of Purpose in Practice
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Lesson 4:
How to Write Your Purpose Statement
Crafting Your Vision Statement
Just as important as why you do what you do, is where you’re headed. What type of world is your business looking to create? See how some of the world’s most successful brands have defined their vision before defining your own in a hands-on, interactive exercise.
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Lesson 1:
The Value of a Clear Vision
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Lesson 2:
Examples of How Vision Comes to Life
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Lesson 3:
How to Write Your Vision Statement
Crafting Your Mission Statement
Chart a clear course to achieving your vision with a mission statement that will serve as an essential strategic asset for years to come. See how the world’s top brands define their missions before using our proven formula for defining a mission of your own.
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Lesson 1:
Why Mission-Driven Businesses Win
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Lesson 2:
Examples of Mission in Action
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Lesson 3:
How to Write Your Mission Statement
Identifying Your Core Values
In this module, you’ll participate in an interactive exercise designed to illuminate your business’s core values. See how values come to life in three leading brands and define a set of core values that will serve as the foundation for a vibrant, rewarding company culture.
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Lesson 1:
The Key to Company Culture
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Lesson 2:
Examples of Core Values at Work
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Lesson 3:
How to Identify & Define Your Core Values
Putting Your Brand Compass to Work
Your organization’s Brand Compass is only valuable if it’s actually implemented! Brian wraps up the course by showing you how to bring these ideas to life across your organization, and set yourself on a path for explosive business growth.
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Lesson 1:
Building a Purpose-Driven Brand
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Lesson 2:
Ensuring Your Vision Leads the Way
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Lesson 3:
Using Your Mission for Strategic Growth
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Lesson 4:
Living Your Core Values
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Lesson 5:
Conclusion
In this module, you’ll learn everything you need to know about the most profound question you face as an organization: “Why?” You’ll see why purpose is so important to motivating employees and connecting with customers. And you’ll walk away with a purpose statement of your own.
-
Lesson 1:
Welcome to the Course
-
Lesson 2:
The Power of Purpose
-
Lesson 3:
Examples of Purpose in Practice
-
Lesson 4:
How to Write Your Purpose Statement
Just as important as why you do what you do, is where you’re headed. What type of world is your business looking to create? See how some of the world’s most successful brands have defined their vision before defining your own in a hands-on, interactive exercise.
-
Lesson 1:
The Value of a Clear Vision
-
Lesson 2:
Examples of How Vision Comes to Life
-
Lesson 3:
How to Write Your Vision Statement
Chart a clear course to achieving your vision with a mission statement that will serve as an essential strategic asset for years to come. See how the world’s top brands define their missions before using our proven formula for defining a mission of your own.
-
Lesson 1:
Why Mission-Driven Businesses Win
-
Lesson 2:
Examples of Mission in Action
-
Lesson 3:
How to Write Your Mission Statement
In this module, you’ll participate in an interactive exercise designed to illuminate your business’s core values. See how values come to life in three leading brands and define a set of core values that will serve as the foundation for a vibrant, rewarding company culture.
-
Lesson 1:
The Key to Company Culture
-
Lesson 2:
Examples of Core Values at Work
-
Lesson 3:
How to Identify & Define Your Core Values
Your organization’s Brand Compass is only valuable if it’s actually implemented! Brian wraps up the course by showing you how to bring these ideas to life across your organization, and set yourself on a path for explosive business growth.
-
Lesson 1:
Building a Purpose-Driven Brand
-
Lesson 2:
Ensuring Your Vision Leads the Way
-
Lesson 3:
Using Your Mission for Strategic Growth
-
Lesson 4:
Living Your Core Values
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Lesson 5:
Conclusion
You’ll Also Get These Valuable Bonuses Worth Over $500
Custom Course Workbooks
Custom Course Workbooks
Step-by-step workbooks with plug-and-play templates for creating your Purpose, Vision, Mission & Values. Building a powerful Brand Compass has never been this easy.
The Brand Compass 360 Guide
The Brand Compass 360 Guide
Over 10,000 words on all things Purpose, Vision, Mission & Values. This insight-rich guide is packed with over 100 examples from Fortune 500 brands who have used the Brand Compass for global business success.
The Brand Report Card
The Brand Report Card
There’s no better way to pinpoint your brand’s strengths and weaknesses than with the Brand Report Card. This highly actionable worksheet scores your brand’s performance in 10 critical areas.
No fluff. No filler. Just rock-solid business strategy.
High-Quality Content
A course brimming with actionable strategic insights from decades of experience positioning hundreds of companies in nearly every industry for sustained business growth.
Hands-On Exercises
Practical exercises designed to get you thinking outside the box. Plus, real-world examples from top brands and easy-to-use templates that are proven to result in powerful messaging.
Expert Guidance
When it comes to your Purpose, Vision, Mission & Values, you don’t have to go it alone (or spend a fortune on a consultant). Get the guidance of an expert instructor, every step of the way.
- 5 Easy-to-Follow Modules
- 18 In-Depth Video Lessons
- 2+ Hours of Instruction
- Custom Course Workbooks
- The Brand Compass 360° Guide
- The Brand Report Card
- Lifetime Course Access
Get the Brand Compass Course completely RISK FREE
15-Day, 100% Money-Back Guarantee
If you’re not completely satisfied with your purchase, simply contact us within 15 days for a full refund–no questions asked!
“66% of customers consider a company’s purpose when making purchase decisions.”
Frequently Asked Questions
If you want to nail down your company’s Purpose, Vision, Mission & Values, then yes—this course is perfect for you.
Whether you’re a Founder or CEO, Marketing or Brand Leader, People & HR Leader, or Strategy Consultant, this course is all about helping you and your team get on the same page and start driving growth.
It’s designed for businesses of all sizes and industries—from non-profits to for-profits, and from seed-stage startups to Fortune 500s.
The Brand Compass Course perfect for:
- Founders & CEOs looking to align their team and vision
- Marketing & Brand Leaders ready to build a stronger, more authentic brand
- People & HR Leaders eager to get their team engaged and motivated
- Strategy & Leadership Consultants who help clients define and execute their business direction
You’ll learn everything you need to know about your Purpose, Vision, Mission & Values—the key ingredients to strategic clarity and business growth.
Brian will walk you through why these things are so important for growth, and show you exactly how to define them in a way that gets your team aligned and attracts loyal customers.
Immediately! The Brand Compass Course is available to start streaming whenever you’re ready to get started.
The Brand Compass Course is 100% on-demand.
You’ll get access to 18 easy-to-view videos, along with downloadable workbooks and plug-and-play templates that make it all super actionable.
Learn whenever, wherever, and at your own pace.
Brian has worked one-on-one with thousands of professionals like you in just about every industry imaginable.
Over the course of more than two decades, he’s built a proven process for helping people create actionable plans for real business growth.
The Brand Compass Course is designed to save you countless hours of frustrating setbacks.
Stop worrying about how to define your Purpose, Vision, Mission & Values–or whether you’re doing it wrong–and start making progress on these essential business assets.
You’ll walk away with practical next-steps for finalizing and implementing your Purpose, Vision, Mission & Values across your organization.
You’ll start to see the benefits almost immediately, including a more cohesive company culture, improved internal communications, and more profound customer connections.
Traditional consulting can be slow and pricey, and sometimes it feels like you’re getting nowhere. The Brand Compass Course is all about practicality and speed.
It’s easy to follow, fun to dive into, and packed with real-world strategies you can apply immediately. It’s the perfect solution for teams who want clear direction without the usual frustration.
If you find you need more strategic support with your brand or your business, we also offer one-on-one, live brand coaching sessions with your course instructor, Brian Lischer.
A clear Purpose, Vision, Mission & Values aren’t just nice to have—they’re essential for your business.
This course helps you save time and money by giving you a straight-up, actionable roadmap to build a stronger company culture, get your team motivated, and attract more loyal customers.
It’s the quickest and most effective way to get your business growing.
Still wondering if the Brand Compass Course is right for you?
There’s no better time than NOW to clearly define your Purpose, Vision, Mission & Values. The Brand Compass Course gives you easy-to-use templates for powerful messaging that clearly communicates what you do as a business and–more importantly–why you do it!
Sign up today if you want to…
- Recruit and retain the industry’s top talent
- Inspire and motivate employees
- Build a more dynamic company culture
- Boost customer loyalty
- Outline a strategy for sustainable business growth
- Make smarter business decisions
- Save time and see quicker results!