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THE BRAND COMPASS COURSE

Learn The Secret to Defining Your Company’s Purpose, Vision, Mission & Values

In this step-by-step course, Ignyte Founder & CEO Brian Lischer will teach you the exact framework he’s used to help hundreds of businesses build a rock-solid company culture that attracts better talent and better customers.

The Fastest and Easiest Way to Define Your Brand Compass

Can you simply state why your organization exists? Is your team aligned around a shared vision? Are you using your core values to make better hiring decisions?

Whatever industry you’re in, few things are more important to the growth of your business than defining your Purpose, Vision, Mission & Values–what we like to call the Brand Compass.

Your Brand Compass puts you in control of the direction of your business. In this course, you’ll learn the secret to creating Purpose, Vision, Mission & Values that will inspire your team and make lifelong fans out of your customers.

Brian will give you easy-to-use templates for powerful messaging that clearly communicates what you do as a business and–more importantly–why you do it! He’ll break down examples from well-known brands like Google, LinkedIn, and Warby Parker, so you can see firsthand how it’s done by the pros.

This course is designed for nearly any job role at any size company–in any industry. No matter what business you’re in, defining your Brand Compass is the secret to creating a magnetic company culture that attracts and retains top talent. It makes building your dream team that much easier.

Your Brand Compass is also key to driving customer engagement and boosting revenue. Today’s customers want purpose-driven brands that are aligned with their values. Not only are they willing to pay more for them, they’re also willing to buy more often.

You simply can’t afford to wait on a course like this! You’ll walk away with everything you need to define your Brand Compass and use it to drive business growth.
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In this interactive, step-by-step course you’ll learn the secrets to…

Drive Explosive Growth

Better understand where your business is headed, how you plan to get there–and why! Rally your team around a shared vision for the growth of your brand.

Build a Magnetic Company Culture

Inspire your team with a common set of core values. And create the kind of electric workplace culture that boosts team morale and employee productivity.

Attract and Retain Top Talent

Broadcast the signals that today’s in-demand job candidates are looking for: a purpose-driven business with a clearly defined vision and a plan for getting there.

Boost Customer Loyalty

Build the purpose-driven brand your customers want. One that’s proven to stoke customer trust, boost brand loyalty, and create diehard fans out of your customers.

Make Confident Business Decisions

Make the difficult decisions easier by clearly defining what you stand for as a business, who you’re trying to help, and the world you’re trying to create.

Save Time and Money

Ditch the time-consuming process of going it alone. And avoid the expense of hiring a consultant! With an expert by your side, you’ll create polished drafts of your messaging in no time.

An enthusiastic team works together in a conference room.

“71% of employees would take a pay cut to work for a company with a mission they believe in.”

– Porter Novelli
MEET YOUR INSTRUCTOR

Brian Lischer

Brian Lischer is the founder and CEO of Ignyte, a leading branding agency. Inc. magazine named him one of the top branding experts in the country.

In 2012, after more than a decade in marketing, working with brands like HP, Workday, and Honeywell, Brian was ready for something new. He quit his agency job and went looking for a more meaningful way to help companies grow. Something more than just clicks and conversations.

A year of introspection and adventure later, Brian finally found his calling in branding. He founded Ignyte in 2013 to help companies transform their brands and grow their businesses.

Over the past 10 years, Brian has grown Ignyte into a multi-million dollar business, spoken in front of thousands of people about the power of branding, and written for publications like Forbes, Huffington Post, and Entrepreneur.

Most importantly, he’s built a proven framework for helping business owners, marketers, and creatives build better brands.

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BRANDS THAT BRIAN HAS WORKED WITH

What business leaders are saying about Brian Lischer…

We thought we knew what we wanted. Brian helped us see what we actually needed.

brand compass customer testimonial
John Minier
Founder
Baker Mountain Guides

Our company has doubled its revenue in the last two years thanks to Brian.

brand compass customer testimonial
Luke Leonard
Director of Marketing
Vector Media

Brian’s level of engagement is unmatched. He delivers the results you need with on-point solutions.

brand compass customer testimonial
Betsy Heightman
Chief Development Officer
Vista Community Clinic
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MODULE 1

Crafting Your Purpose Statement

In this module, you’ll learn everything you need to know about the most profound question you face as an organization: “Why?” You’ll see why purpose is so important to motivating employees and connecting with customers. And you’ll walk away with a purpose statement of your own.

  • Lesson 1:

    Welcome to the Course

  • Lesson 2:

    The Power of Purpose

  • Lesson 3:

    Examples of Purpose in Practice

  • Lesson 4:

    How to Write Your Purpose Statement

Branding instructor teaches a lesson in Module 1 of the Brand Compass Course
MODULE 2

Crafting Your Vision Statement

Just as important as why you do what you do, is where you’re headed. What type of world is your business looking to create? See how some of the world’s most successful brands have defined their vision before defining your own in a hands-on, interactive exercise.

  • Lesson 1:

    The Value of a Clear Vision

  • Lesson 2:

    Examples of How Vision Comes to Life

  • Lesson 3:

    How to Write Your Vision Statement

Branding instructor teaches a lesson in Module 2 of the Brand Compass Course
MODULE 3

Crafting Your Mission Statement

Chart a clear course to achieving your vision with a mission statement that will serve as an essential strategic asset for years to come. See how the world’s top brands define their missions before using our proven formula for defining a mission of your own.

  • Lesson 1:

    Why Mission-Driven Businesses Win

  • Lesson 2:

    Examples of Mission in Action

  • Lesson 3:

    How to Write Your Mission Statement

Branding instructor teaches a lesson in Module 3 of the Brand Compass Course
MODULE 4

Identifying Your Core Values

In this module, you’ll participate in an interactive exercise designed to illuminate your business’s core values. See how values come to life in three leading brands and define a set of core values that will serve as the foundation for a vibrant, rewarding company culture.

  • Lesson 1:

    The Key to Company Culture

  • Lesson 2:

    Examples of Core Values at Work

  • Lesson 3:

    How to Identify & Define Your Core Values

Branding instructor teaches a lesson in Module 4 of the Brand Compass Course
MODULE 5

Putting Your Brand Compass to Work

Your organization’s Brand Compass is only valuable if it’s actually implemented! Brian wraps up the course by showing you how to bring these ideas to life across your organization, and set yourself on a path for explosive business growth.

  • Lesson 1:

    Building a Purpose-Driven Brand

  • Lesson 2:

    Ensuring Your Vision Leads the Way

  • Lesson 3:

    Using Your Mission for Strategic Growth

  • Lesson 4:

    Living Your Core Values

  • Lesson 5:

    Conclusion

A diverse team collaborates on putting their Brand Compass to work

MODULE 1

Crafting Your Purpose Statement

 

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In this module, you’ll learn everything you need to know about the most profound question you face as an organization: “Why?” You’ll see why purpose is so important to motivating employees and connecting with customers. And you’ll walk away with a purpose statement of your own.

  • Lesson 1:

    Welcome to the Course

  • Lesson 2:

    The Power of Purpose

  • Lesson 3:

    Examples of Purpose in Practice

  • Lesson 4:

    How to Write Your Purpose Statement

MODULE 2

Crafting Your Vision Statement

 

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Just as important as why you do what you do, is where you’re headed. What type of world is your business looking to create? See how some of the world’s most successful brands have defined their vision before defining your own in a hands-on, interactive exercise.

  • Lesson 1:

    The Value of a Clear Vision

  • Lesson 2:

    Examples of How Vision Comes to Life

  • Lesson 3:

    How to Write Your Vision Statement

MODULE 3

Crafting Your Mission Statement

 

thumbnails

Chart a clear course to achieving your vision with a mission statement that will serve as an essential strategic asset for years to come. See how the world’s top brands define their missions before using our proven formula for defining a mission of your own.

  • Lesson 1:

    Why Mission-Driven Businesses Win

  • Lesson 2:

    Examples of Mission in Action

  • Lesson 3:

    How to Write Your Mission Statement

MODULE 4

Identifying Your Core Values

 

thumbnails

In this module, you’ll participate in an interactive exercise designed to illuminate your business’s core values. See how values come to life in three leading brands and define a set of core values that will serve as the foundation for a vibrant, rewarding company culture.

  • Lesson 1:

    The Key to Company Culture

  • Lesson 2:

    Examples of Core Values at Work

  • Lesson 3:

    How to Identify & Define Your Core Values

MODULE 5

Putting Your Brand Compass to Work

 

thumbnails

Your organization’s Brand Compass is only valuable if it’s actually implemented! Brian wraps up the course by showing you how to bring these ideas to life across your organization, and set yourself on a path for explosive business growth.

  • Lesson 1:

    Building a Purpose-Driven Brand

  • Lesson 2:

    Ensuring Your Vision Leads the Way

  • Lesson 3:

    Using Your Mission for Strategic Growth

  • Lesson 4:

    Living Your Core Values

  • Lesson 5:

    Conclusion

ENROLL TODAY AND

You’ll Also Get These Valuable Bonuses Worth Over $500

BONUS 1

Custom Course Workbooks

brand compass course workbook cover
$199FREE
BONUS 1

Custom Course Workbooks

Step-by-step workbooks with plug-and-play templates for creating your Purpose, Vision, Mission & Values. Building a powerful Brand Compass has never been this easy.

$199FREE
BONUS 2

The Brand Compass 360 Guide

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$199FREE
BONUS 2

The Brand Compass 360 Guide

Over 10,000 words on all things Purpose, Vision, Mission & Values. This insight-rich guide is packed with over 100 examples from Fortune 500 brands who have used the Brand Compass for global business success.

$199FREE
BONUS 3

The Brand Report Card

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$199FREE
BONUS 3

The Brand Report Card

There’s no better way to pinpoint your brand’s strengths and weaknesses than with the Brand Report Card. This highly actionable worksheet scores your brand’s performance in 10 critical areas.

$199FREE

No fluff. No filler. Just rock-solid business strategy.

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High-Quality Content

A course brimming with actionable strategic insights from decades of experience positioning hundreds of companies in nearly every industry for sustained business growth.

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Hands-On Exercises

Practical exercises designed to get you thinking outside the box. Plus, real-world examples from top brands and easy-to-use templates that are proven to result in powerful messaging.

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Expert Guidance

When it comes to your Purpose, Vision, Mission & Values, you don’t have to go it alone (or spend a fortune on a consultant). Get the guidance of an expert instructor, every step of the way.

Enroll Now to Get Instant Digital Access!
$500
$249
  • 5 Easy-to-Follow Modules
  • 18 In-Depth Video Lessons
  • 2+ Hours of Instruction
  • Custom Course Workbooks
  • The Brand Compass 360° Guide
  • The Brand Report Card
  • Lifetime Course Access

ENROLL NOW

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Get the Brand Compass Course completely RISK FREE

15-Day, 100% Money-Back Guarantee

If you’re not completely satisfied with your purchase, simply contact us within 15 days for a full refund–no questions asked!

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“66% of customers consider a company’s purpose when making purchase decisions.”

– Porter Novelli

Frequently Asked Questions

Anyone who’s faced with the daunting task of defining the strategic direction of a business. The Brand Compass Course has helped everyone from executives to marketers to HR in every industry imaginable:

  • C-suite and senior-level executives
  • Marketers
  • HR folks
  • Operations folks
  • Small businesses to large enterprises, and everything in between
  • Early-stage startups and established companies
  • For-profit and non-profit organizations in any industry

You’ll learn everything you need to know about Purpose, Vision, Mission & Values, including why each of these ideas is so important to the growth of your business. You’ll get the tools and resources you need to define these concepts for your own brand.

Immediately! The Brand Compass Course is available to start streaming whenever you’re ready to get started.

The Brand Compass Course is available on demand in easy-to-view, streamable videos accompanied by downloadable templates and exercises. Learn at your own pace, on your own schedule.

Brian has worked one-on-one with thousands of professionals like you in just about every industry imaginable. Over the course of more than two decades, he’s built a proven process for helping people create actionable plans for real business growth.

The Brand Compass Course is precision designed to save you countless hours of frustrating setbacks. Stop worrying about how to create your Purpose, Vision, Mission & Values–or whether you’re doing it wrong–and start making progress on these essential business assets.

You’ll walk away with practical next-steps for finalizing and implementing your Purpose, Vision, Mission & Values across your organization. You’ll start to see the benefits almost immediately, including a more cohesive company culture, improved internal communications, and more profound customer connections.

When it comes to your Purpose, Vision, Mission & Values, trying to go it alone usually results in frustrating fits and starts. Working with a consultant can be expensive and time-consuming. The Brand Compass Course is easy, fun, and actionable, with practical strategies for real-world business growth.

If you find you need more strategic support with your brand or your business, we also offer one-on-one, live brand coaching sessions with your course instructor, Brian Lischer.

It’s hard to put a price on clearly articulated Purpose, Vision, Mission & Values. The Brand Compass Course saves you time and money, giving you the shortest, straightest line to a more magnetic company culture, more productive employees, and more loyal customers.

Still wondering if the Brand Compass Course is right for you?

There’s no better time than NOW to clearly define your Purpose, Vision, Mission & Values. The Brand Compass Course gives you easy-to-use templates for powerful messaging that clearly communicates what you do as a business and–more importantly–why you do it!

Enroll today if you want to…

A preview of the Brand Compass Course on a mobile phone.
  • Recruit and retain the industry’s top talent
  • Inspire and motivate employees
  • Build a more dynamic company culture
  • Boost customer loyalty
  • Outline a strategy for sustainable business growth
  • Make smarter business decisions
  • Save time and see quicker results!
A preview of the Brand Compass Course on a mobile phone.