- Commercial Real Estate
- Internal Research
- Customer Research
- Brand Audit
- Brand Strategy
- Brand Identity
- Corporate Stationery
- Marketing Collateral
- Website Design
- Video & Photography
- BRAND ROLLOUT
A commercial real estate firm on the fast track to growth, the Heritage Group found that it had outpaced its old brand. To continue its growth while providing institutional-caliber solutions with the personal touch of a regional company, the brand needed to redefine itself for the next chapter of its existence. Heritage approached Ignyte with the goal of better understanding stakeholder needs and perceptions so that it could authentically reposition and boldly differentiate its brand.
In-depth competitive research revealed that the company’s strengths revolved around deep industry knowledge and a reputation as a trusted advisor. After a series of hands-on positioning workshops designed to achieve alignment amongst key internal stakeholders, a brand framework emerged that was founded on value propositions including integrity, partnership, and local knowledge. The big idea “Driven by Integrity” was inspired by the company’s commitment to doing what is right (even when no one is looking).
Driven by IntegrityThe value of commercial real estate can’t be measured in dollars and cents alone. Beyond its investment potential, it has the power to shape communities in profoundly positive ways. Getting the most out of commercial real estate, however, requires vision and guidance you can trust. At Intersection, that’s what we provide. We’re driven by the knowledge that the value of our services ultimately boils down to trust. We’re driven to enrich the lives of those we serve and enhance the communities where we live and work. And on every front—from brokerage to investments to property management—we’re driven to do what is right (even when no one is looking). At Intersection, we are Driven by Integrity.
Video & Photography
Reinventing one of the largest independent pharmacy platforms in the US with a brand positioned to capitalize on tectonic industry shifts.
Reinventing a dated brand with a unique name, dynamic identity, and bold positioning highlighting intelligence and transparency.
Reimagining a fast-growing outdoor media company with a brand inspired by its innovative platform and distinct personality.