Brand Identity
Logos Are Overrated: The Future of Brand Identity
The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.
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How to Create an Unforgettable Tagline (+25 Examples)
We explore what makes a good tagline, why they’re key to business growth—and how to create an unforgettable tagline for your own brand.
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10 Types of Logos to Consider for Your Brand
How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 10 types of logos is the best place to start.
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The Sequence of Cognition: How to Use Neuroscience to Build a Better Brand
Learn about the science behind the sequence of cognition—and how you can leverage it to design a powerful brand identity.
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How a Strong Corporate Identity Can Boost Business Performance
Learn how to craft—and implement—a strong corporate identity that will improve customer trust and drive brand loyalty.
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7 Popular Types of Brand Names
Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.
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What is Brand Design and Why Does It Matter?
Brand design is the process of creating a brand’s visual identity by crafting a unified system of design elements like logos, colors, typography, and photography.
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How to Craft Brand Messaging That Drives Business Growth
Learn why brand messaging is essential to business success—and how to create a powerful brand messaging framework of your own.
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