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Brand Identity

Jun 20, 2024

How to Craft Brand Messaging That Drives Business Growth

Learn why brand messaging is essential to business success—and how to create a powerful brand messaging framework of your own.

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May 14, 2024

7 Popular Types of Brand Names

Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.

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Feb 13, 2024

How to Create an Unforgettable Tagline (+25 Examples)

We explore what makes a good tagline, why they’re key to business growth—and how to create an unforgettable tagline for your own brand.

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Mar 21, 2023

Brand Voice: How to Stand Out From the Crowd

Brand voice differentiates your brand from the competition and connects it to customers in meaningful and lasting ways. Here’s how to define your own.

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Mar 02, 2023

Color Psychology in Branding: The Persuasive Power of Color

We look at how color psychology explains our emotional responses to color—and how to use it to design a meaningful, memorable brand.

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Dec 06, 2022

10 Types of Logos to Consider for Your Brand

How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 10 types of logos is the best place to start.

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Sep 30, 2022

How to Create Brand Guidelines to Ensure the Integrity of Your Business

Learn how to create brand guidelines and ensure your brand is consistently executed across channels and touchpoints.

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Aug 29, 2022

How a Strong Corporate Identity Can Boost Business Performance

Learn how to craft—and implement—a strong corporate identity that will improve customer trust and drive brand loyalty.

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