Brand Identity
Brand Voice: How to Stand Out From the Crowd
Brand voice differentiates your brand from the competition and connects it to customers in meaningful and lasting ways. Here’s how to define your own.
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Color Psychology in Branding: The Persuasive Power of Color
We look at how color psychology explains our emotional responses to color—and how to use it to design a meaningful, memorable brand.
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How to Create an Unforgettable Tagline (+25 Examples)
We explore what makes a good tagline, why they’re key to business growth—and how to create an unforgettable tagline for your own brand.
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7 Popular Types of Brand Names
Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.
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10 Types of Logos to Consider for Your Brand
How do you create a logo that captures everything your brand is about? Trust us, it ain’t easy. But choosing from these 10 types of logos is the best place to start.
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How to Create Brand Guidelines to Ensure the Integrity of Your Business
Learn how to create brand guidelines and ensure your brand is consistently executed across channels and touchpoints.
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How a Strong Corporate Identity Can Boost Business Performance
Learn how to craft—and implement—a strong corporate identity that will improve customer trust and drive brand loyalty.
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The Power of Copywriting in Branding
See how effective copywriting can help you connect with audiences and build brand loyalty—as well as how to write great copy for your own brand.
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