Brand Research
How to Use Brand Metrics to Prove Your Branding ROI
See how brand metrics are instrumental in measuring your brand’s performance. And how you can use them to better understand branding’s return on investment.
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The Brand Report Card
A survey of 10 attributes shared by the world’s most effective brands, the brand report card is a simple way for you to evaluate the strength your brand.
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How to Do a Brand Audit
A brand audit gives you a comprehensive understanding of where your brand stands today, so you can make informed decisions about tomorrow.
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How to Conduct Eye-Opening Customer Interviews
Do you know how your customers really feel about your brand? Odds are the answer is no. Customer interviews get you inside the minds of the people you serve.
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Brand Tracking: How to Measure Your Brand Health
Brand tracking lets you quantify the impact of your brand-building initiatives on sales and conversions. It helps you understand which brand initiatives are working and which need optimizing.
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A Simple Guide for Conducting Customer Research
From interviews and surveys to focus groups and ethnography, customer research can help you better understand your customers’ motivations, behaviors, challenges, and objectives.
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The Surprising Power of Internal Brand Research
The insights revealed by internal brand research are some of the most profound and actionable revelations in the branding process. They might even shock you.
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Brand Research: 5 Critical Steps to Avoid a Branding Disaster
Let’s face it: research isn’t exactly the sexiest part about the branding process. But you can’t plan for the future without knowing where you stand today.
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