Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.
Brand personality can drive competitive differentiation, boost brand awareness, and bolster brand loyalty. How would you define your brand’s personality?
When naming or renaming your brand, it’s helpful to know what types of names are available. We break it down into 7 naming types. Which one is right for your brand?
Brand tracking lets you quantify the impact of your brand-building initiatives on sales and conversions. It helps you understand which brand initiatives are working and which need optimizing.
If the pandemic has made you realize a change is in order for your brand, we’ve put together 8 useful tips to keep in mind for rebranding during COVID-19.
When it comes to private equity, branding factors like brand equity, brand architecture, and cultural synergies are critical to success of any transaction.
Want to market, sell, and grow more efficiently? One of the most powerful ways to add value to your brand is with clear and intuitive brand architecture.
Brand loyalty, awareness, associations, perceived quality—many assets go into determining brand equity. We look why brand equity matters and how to build it.