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Latest Articles

Jan 14, 2021

Brand Launch: How to Make a Powerful First Impression

With all the blood, sweat and tears that go into a rebrand, many companies sputter out when it comes to their brand launch. The consequences can be costly.

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Jan 06, 2021

How Much Does it Cost to Rebrand Your Company?

If you’re considering a rebrand for your company, two of the most common questions are “How much?” and “How long?” The answers are different for every brand.

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Dec 17, 2020

How to Choose a Branding Agency

Knowing the right questions to ask when you choose a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.

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Dec 05, 2020

5 Reasons to Rebrand in a Pandemic

Smart business leaders seize periods of uncertainty as an opportunity to reevaluate priorities, retarget more valuable customers, and reframe their offerings.

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Nov 02, 2020

How to Conduct Eye-Opening Customer Interviews

Do you know how your customers really feel about your brand? Odds are the answer is no. Customer interviews get you inside the minds of the people you serve.

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Oct 16, 2020

12 Signs It’s Time to Rebrand Your Business

Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.

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Oct 02, 2020

The Psychology of Brand Personality

Brand personality can drive competitive differentiation, boost brand awareness, and bolster brand loyalty. How would you define your brand’s personality?

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Sep 25, 2020

7 Popular Types of Brand Names

When naming or renaming your brand, it’s helpful to know what types of names are available. We break it down into 7 naming types. Which one is right for your brand?

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