Latest Articles
Mastering Brand Architecture: Definitions, Types, and Examples
Discover how brand architecture can clarify your business structure, improve marketing results, and drive revenue growth.
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7 Types of Brand Names (90 Examples + Name Generators)
Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.
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The Surprising Power of Internal Brand Research
The insights revealed by internal brand research are some of the most profound and actionable revelations in the branding process. They might even shock you.
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Brand Research: 5 Steps to Avoid a Branding Disaster
Let’s face it: research isn’t exactly the sexiest part about the branding process. But you can’t plan for the future without knowing where you stand today.
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5 Ways to Recession-Proof Your Brand
The business world is entering a period of unprecedented transformation. It’s a time that presents both significant risks and incredible opportunities. Here are 5 ways you can recession proof your brand.
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4 Signs Your Brand Is Losing Focus
From small businesses to global enterprises, no one is immune to the pitfalls of an unfocused brand. Here’s how to avoid losing focus in the long game of branding.
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Why Brands Fail (And How to Do the Opposite)
New Coke, MySpace, Blackberry, Blockbuster— the road to success is littered with the corpses of thousands of brands that just couldn’t hack it.
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Logos Are Overrated: The Future of Brand Identity
The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.
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