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Latest Articles

Apr 29, 2022

How a Brand Refresh Can Revive Business Performance

See how a brand refresh can add new life to your business, your marketing, and your brand’s relevance in the eyes of customers.

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Mar 31, 2022

How to Choose a Branding Agency

Knowing the right questions to ask when choosing a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.

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Mar 24, 2022

The Sequence of Cognition: How to Leverage the Subconscious Language of Design

Learn about the science behind the sequence of cognition—and how you can leverage it to design a powerful brand identity.

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Mar 10, 2022

The Brand Compass: Charting a Course to Success

See what a brand compass includes, why your business needs one, and how to define a brand compass that charts a course to success.

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Feb 21, 2022

Brand Naming: How to Name a Brand in 5 Steps

Learn why the brand naming process is key to the success of your company or product—and how to name your brand in 5 simple steps.

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Feb 04, 2022

How to Use Brand Metrics to Prove Your Branding ROI

See how brand metrics are instrumental in measuring your brand’s performance. And how you can use them to better understand branding’s return on investment.

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Jan 15, 2022

How to Craft Brand Messaging That Drives Business Growth

Learn why brand messaging is essential to business success—and how to create a powerful brand messaging framework of your own.

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Dec 30, 2021

How Brand Repositioning Can Help Your Business Stay Relevant

See how brand repositioning can help your business remain relevant in the face of a dynamic marketplace and changing customer needs.

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