Latest Articles
The Psychology of Brand Personality
See how brand personality can boost brand awareness, drive competitive differentiation, and bolster brand loyalty. And how to define an authentic brand personality of your own.
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7 Popular Types of Brand Names
Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.
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12 Signs It’s Time to Rebrand
Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.
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How to Create an Unforgettable Tagline
Taglines do a lot in a small amount of space—including providing a number of business benefits. Here’s how to craft an unforgettable tagline for your brand.
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How to Do a Brand Audit
A brand audit gives you a comprehensive understanding of where your brand stands today, so you can make informed decisions about tomorrow.
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How to Define a Brand Voice to Set Your Business Apart
Brand voice differentiates your brand from the competition and connects it to customers in meaningful and lasting ways. Here’s how to define your own.
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How to Choose a Branding Agency
Knowing the right questions to ask when choosing a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.
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Why Brand Activation is the Key to Building Brand Equity
Brand activation is essential to your brand’s impact, helping you boost brand awareness and build the brand equity that leads to sustained business growth.
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