Latest Articles
Why Brand Activation is the Key to Building Brand Equity
Brand activation is essential to your brand’s impact, helping you boost brand awareness and build the brand equity that leads to sustained business growth.
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What Is A Brand?
We explore exactly what is meant by “brand” and “branding.” And how you can put these powerful tools to work for the growth of your business.
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How Corporate Branding Can Help Grow Your Business
See how corporate branding can help you build the brand awareness and brand equity that are essential to the growth of your business.
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The ROI of Branding
What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.
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Why Brand Experience is the Secret to Business Growth
Brand experience refers to the ways a brand is experienced by customers. Powerful brand experiences are key building customer loyalty and growing your business.
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How to Create Strong Brand Positioning That Drives Business Success
The process of situating your brand in customers’ minds, brand positioning is critical to communicating your brand’s unique value to those you serve.
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Why Healthcare Branding is Essential in a Highly Competitive Industry
More so than any other industry, healthcare branding is essential in today’s patient-centric healthcare landscape.
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What is Brand Architecture and How Does it Impact Your Business?
A strong brand architecture brings your range of offerings into focus, letting you better cross-promote them and control how your brand is perceived.
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