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Latest Articles

Sep 29, 2021

The Brand Report Card

A survey of 10 attributes shared by the world’s most effective brands, the brand report card is a simple way for you to evaluate the strength your brand.

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Sep 23, 2021

Why Brand Alignment is Critical to Your Business’s Success

Alignment is the ideal state of any brand. See why brand alignment is so important to your business’s success, and how to align your brand—both internally and externally.

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Sep 17, 2021

How to Create a Sustainable Competitive Advantage

We take a close look at the nature and importance of competitive advantages, including the ultimate competitive advantage: a strong brand.

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Aug 31, 2021

Brand Color Psychology: The Power of Color in Branding

From the nature to technology, our world is a kaleidoscope of colors. Understanding each color’s psychological effect is a powerful branding tool.

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Aug 17, 2021

7 Benefits of Rebranding

Rebranding is more than just another marketing cost. It’s a long-term investment with exponential returns. Here are 7 reasons you’d be crazy not to make the investment.

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Jul 21, 2021

The Psychology of Brand Personality

See how brand personality can boost brand awareness, drive competitive differentiation, and bolster brand loyalty. And how to define an authentic brand personality of your own.

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Jun 30, 2021

7 Popular Types of Brand Names

Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.

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Jun 15, 2021

12 Signs It’s Time to Rebrand

Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.

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