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Latest Articles

Jul 21, 2021

The Psychology of Brand Personality

See how brand personality can boost brand awareness, drive competitive differentiation, and bolster brand loyalty. And how to define an authentic brand personality of your own.

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Jun 30, 2021

7 Popular Types of Brand Names

Understanding the types of brand names is the first step in any naming or renaming project. Find out which of the 7 brand name types is right for your brand.

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Jun 15, 2021

12 Signs It’s Time to Rebrand

Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.

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May 26, 2021

How to Create an Unforgettable Tagline

Taglines do a lot in a small amount of space—including providing a number of business benefits. Here’s how to craft an unforgettable tagline for your brand.

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May 17, 2021

How to Do a Brand Audit

A brand audit gives you a comprehensive understanding of where your brand stands today, so you can make informed decisions about tomorrow.

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May 06, 2021

How to Define a Brand Voice to Set Your Business Apart

Brand voice differentiates your brand from the competition and connects it to customers in meaningful and lasting ways. Here’s how to define your own.

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Apr 22, 2021

How to Choose a Branding Agency

Knowing the right questions to ask when choosing a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.

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Mar 29, 2021

Why Brand Activation is the Key to Building Brand Equity

Brand activation is essential to your brand’s impact, helping you boost brand awareness and build the brand equity that leads to sustained business growth.

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