Latest Articles

Oct 16, 2020

12 Signs It’s Time to Rebrand Your Business

Sometimes it’s as obvious as a frying pan to the face. Usually it’s a little more subtle. In case you’re unclear, here are some telltale signs it’s time to rebrand your business.

Oct 02, 2020

The Psychology of Brand Personality

Brand personality can drive competitive differentiation, boost brand awareness, and bolster brand loyalty. How would you define your brand’s personality?

Sep 25, 2020

7 Popular Types of Brand Names

When naming or renaming your brand, it’s helpful to know what types of names are available. We break it down into 7 naming types. Which one is right for your brand?

Sep 18, 2020

Brand Tracking: How to Measure Your Brand Health

Brand tracking lets you quantify the impact of your brand-building initiatives on sales and conversions. It helps you understand which brand initiatives are working and which need optimizing.

Sep 10, 2020

8 Tips for Rebranding During COVID-19

If the pandemic has made you realize a change is in order for your brand, we’ve put together 8 useful tips to keep in mind for rebranding during COVID-19.

Sep 01, 2020

The Power of Branding in Private Equity Deals

When it comes to private equity, branding factors like brand equity, brand architecture, and cultural synergies are critical to success of any transaction.

May 17, 2020

Brand Architecture: Creating Clarity From Chaos

Want to market, sell, and grow more efficiently? One of the most powerful ways to add value to your brand is with clear and intuitive brand architecture.

May 11, 2020

Brand Equity: Why it Matters and How to Build It

Brand loyalty, awareness, associations, perceived quality—many assets go into determining brand equity. We look why brand equity matters and how to build it.