Branding
5 Ways to Recession-Proof Your Brand
The business world is entering a period of unprecedented transformation. It’s a time that presents both significant risks and incredible opportunities. Here are 5 ways you can recession proof your brand.
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Why Brands Fail (And How to Do the Opposite)
New Coke, MySpace, Blackberry, Blockbuster— the road to success is littered with the corpses of thousands of brands that just couldn’t hack it.
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The Power of Branding in Private Equity Deals
When it comes to private equity, branding factors like brand equity, brand architecture, and cultural synergies are critical to the success of any transaction.
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How Corporate Branding Can Help Grow Your Business
See how corporate branding can help you build the brand awareness and brand equity that are essential to the growth of your business.
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What Is a Brand?
We explore exactly what is meant by “brand.” And how you can put this powerful tool to work for the growth of your business.
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How to Choose a Branding Agency
Knowing the right questions to ask when choosing a branding agency can make the process a lot easier—and ensure you find the right partner for the road ahead.
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The ROI of Branding
What’s the ROI of branding? Research shows that a strong brand attracts more customers, at a lower cost per acquisition, who will pay more, more often.
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Why Technology is Critical for Brand Advancement
The times they are a changin’. Brands who don’t invest in technology will find themselves light-years behind the competition before they even know what hit them.
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