Latest Articles
Why Brands Fail (And How to Do the Opposite)
New Coke, MySpace, Blackberry, Blockbuster— the road to success is littered with the corpses of thousands of brands that just couldn’t hack it.
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Logos Are Overrated: The Future of Brand Identity
The modern logo is just one of many elements in the multifaceted system that makes up a brand’s visual identity. The hard truth is, logos are overrated.
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The Power of Branding in Private Equity Deals
When it comes to private equity, branding factors like brand equity, brand architecture, and cultural synergies are critical to the success of any transaction.
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Healthcare Marketing: The Key to Improving Patient Engagement
As competition increases, healthcare brands have a choice: actively engage with patients or be left by the wayside for another brand that does.
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Corporate Rebranding Dos & Don’ts
If you’re thinking about rebranding your business, knowing what you shouldn’t do is often just as valuable as knowing what you should. Here’s our expert advice.
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Brand Tracking: How to Measure Your Brand Health
Brand tracking lets you quantify the impact of your brand-building initiatives on sales and conversions. It helps you understand which brand initiatives are working and which need optimizing.
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4 Tips for Surviving a Rebrand
No one said rebranding was easy. It can be fraught with pushback and second-guessing. But we’re here to tell you that survival is possible. Here are a few tips.
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How to Do a Brand Audit
A brand audit gives you a comprehensive understanding of where your brand stands today, so you can make informed decisions about tomorrow.
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